Alles Gute returns sponsored by Fernet Stock Bavorák and Original River Tonic
Tue. 17 February, 2009
The legendary German course Alles Gute is back! New episodes of the unforgettable excursions to the depths of German language by Milan Šteindler (Karl) and David Vávra (Egon), which have become an integral part of the cult programme "Česká soda", will appear on the www.stream.cz website as early as next week. The main sponsors of the first four parts of the new series are Stock Plzeň-Božkov with its Fernet Stock Bavorák brand, and Maspex with its Original River Tonic brand.
"Linking our brand with Alles Gute is not a coincidence, but logically follows upon our previous promotion of Bavorák, which has always been based on humour and playful teasing. Surely you remember our billboard campaign in which we used the "Bavarian folk costume" - lederhosen with suspenders and a chamois-brush behind the hat - as the theme. Karl and Egon are traditionally dressed very much like that. So cooperation with Alles Gute broadcasting seemed more than natural," said Richard Švéda, Sales and Marketing Director of Stock Plzeň.
Broadcasting Alles Gute will be accompanied by a series of commercials for Fernet Stock Bavorák. The main author of these commercials - Karl / Milan Šteindler - also created an original and funny slogan for them: "This part of Alles Gute is presented to you as one part Fernet Stock and four parts Original River Tonic". The visitors to www.stream.cz website can look forward to 12 new episodes of language courses by Karl and Egon in total. The episodes will have their premieres every other week, with the first episode appearing on the Internet as early as February 23rd.
Sponsoring Alles Gute is not the first joint project of Stock Plzeň and stream.cz. In 2007, Stock Plzeň sponsored broadcasting of the "Gynekologie 2" series, and held a contest, via www.stream.cz website, for the best amateur commercial for Fernet Stock.
Contact: 4JAN agency, Jiří Janoušek, tel.: 22224 2445, 603-820383, email: janousek@4jan.cz